It has also opened Sydney’s second Storehouse dining concept, following the launch of Storehouse Rushcutters Bay at the eastern suburbs’ Vibe Hotel.
The upgrades covered the four-star property’s 198 guest rooms, including 13 suites, which now all come with coffee pod machines and 55-inch televisions. Guests can also order in-room dining 24 hours a day.
The hotel’s facilities were also renovated, including two conference rooms, a swimming pool and a gym.
The refurbished property now sports a colour palette of rich blues against a backdrop of softer browns with mustard yellow furniture in the rooms.
Natural timbers are another major theme across the 24-hour reception and the dining area.
The Storehouse’s navy walls are complemented with mosaic tiles and hand-painted Australian floral murals by Apparition Media.
Brass detailing and a hint of greenery above the bar complete the new look.
The refurbishment’s design was completed by TFE Hotels’ in-house design team and interior design studio, Des-signer.
Hotels have been stepping up their investments on contemporary designs that reflect the local area’s identity to compete with the wave of new supply and attract millennial travellers.
Providing quality in-house dining services has also become a priority to gain a competitive edge - whether it be full-service restaurants, cafes or grab-and-go points - as the food and beverage market grows and guests have a wider variety of choices when it comes to satisfying their hunger.
This is in stark contrast to hotels in the past, which saw dining amenities as an afterthought.
TFE Hotels’ chairman Allan Vidor said the central location of the property and the facilities it offers are some of the drawcards of Vibe Hotel Sydney.
“Through creative interior design and inspired communal areas, the hotel’s refresh will make it a must-stay location in the heart of Sydney,” he said.
The hotel group also recently poured millions of dollars into an improved look for the 86-room Adina Apartment Hotel Coogee in Sydney’s eastern suburbs.
TFE Hotels is set to open a new 206-room Vibe Hotel in Melbourne’s CBD in late 2019, as well as a 220-apartment property, Adina Apartment Hotel Southbank Melbourne, later this year.
Cover Photo: The hand-painted Australian floral murals are a major design highlight. (Photo: Supplied)