The reimagined 12-floor department store hopes to transform the traditional retail model, not only offering luxury fashion merchandise but extensive food, home and beauty offerings as well. The redevelopment will blend Elizabeth Street’s heritage street level style with modern and contemporary design, through immersive retail experiences and in store services.
David Jones CEO David Thomas is confident in the project’s ability to “celebrate and preserve the heritage and rich history of our beautiful flagship store while delivering an exciting and truly innovative retail experience for our customers.”
As part of the redevelopment, the department store announced partnerships with luxury global brands Louis Vuitton, Chanel and Gucci. In a first for Australia, customers will be able to experience the iconic fashion houses outside their eponymous boutique stores.
“We are proud to welcome some of the world’s most distinguished luxury labels in Louis Vuitton, Chanel and Gucci as together, we bring this vision to life in this unique and truly iconic building,” Thomas added.
Louis Vuitton, Chanel and Gucci will all have bespoke boutiques in David Jones Elizabeth Street new luxury shoe department on the seventh floor, due to open in late September. The three fashion houses will be joined by the likes of Givenchy and Loewe, as well as existing David Jones resident labels including Dior, Fendi and Balenciaga.
Chanel Managing Director David Blakely was “delighted” with the opportunity to unveil the new shoe salon at David Jones.
“The boutique is a testament to our longstanding partnership with David Jones in Australia, and I believe this new luxury setting will provide a unique shopping experience to delight and inspire our clients.”
David Jones is working in conjunction with internationally renowned architectural firm Benoy on the redevelopment. The seventh floor will open in late September this year, with further floors to open progressively from then.
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